Whether you’ll pay a retainer to a broker or an M&A advisor largely depends on the specific agreement you reach with them. 

Brokers typically work on a commission basis, earning a percentage of the final sale price once the transaction is completed. In contrast, M&A advisors often require a retainer fee upfront, which covers their initial services, such as business valuation, market analysis, and creating a strategic plan for the sale process. This retainer fee is typically deducted from the advisor’s final commission upon successful completion of the sale. 

The decision to work with a broker or an M&A advisor depends on your specific needs and preferences. If you prefer to pay for services as they are rendered and are confident in your ability to navigate the sale process independently, a broker may be a suitable option. However, if you seek comprehensive guidance and expertise throughout the sale process, investing in an M&A advisor with a retainer fee may offer greater value and peace of mind. Ultimately, carefully evaluate your options and choose the professional who best aligns with your goals and requirements for selling your business.

We at GillAgency, as M&A Advisors, do not charge any retainer.